Vital Proteins has launched its first-ever ready-to-drink protein shake, Vital Proteins Collagen & Protein Shake, available in a light chocolate flavor. The new shake contains 30 grams of total protein per serving, including a formulation of 10 grams of collagen peptides to support hair, skin, nail, bone, and joint health.

The new product is a departure from the brand’s collagen powder offerings and serves as a convenient way to boost daily protein intake and overall well-being. The company noted that consumers are seeking added benefits in their protein shakes beyond the basics.

Powder and bar formats have long defined the category, but now, first-time collagen users have a new convenient and approachable way to introduce collagen into their wellness routines, and longtime users have a new option as well, the company noted.

“People want their wellness routines to work harder, not be harder,” said Jill Abbott, vice president of marketing strategy and innovation at Vital Proteins. “The Vital Proteins Collagen & Protein Shake meets the moment with people looking for more protein, more benefits, and more ease in their routine. The tag team of high-quality protein and our signature collagen peptides all in one convenient, great-tasting ready-to-drink beverage delivers on both function and format, without compromise.”

Each 11-ounce shake contains no added sugars, no carrageenan, and no artificial sweeteners, colors, or flavors.